Kevin Crosson - Web Developer & Online Marketing Specialist

Articles

Whenever starting a brand new website there is always one question that is hard to answer. Should we implement a CMS or not?

First of all, what is a CMS? CMS stands for Content Management System. The benefits of using it are clear. Anyone can login and easily update or change the content of the website. It will also save money on hiring a web designer any time changes are necessary.

However, there certainly are drawbacks. No matter how easy a system is to use, there is still a learning curve. As with any software, the site manager will have to take the time to learn how to use the system and if you are not computer savvy this can be frustrating. It also becomes a little useless if you need to change more then just a little content. If you are promoting an event for example it would be easy enough to add it to your calendar but you may still need to hire a web designer to create some marketing materials, banners, etc.

Your First Online Experience

The internet can be an intimidating place. Getting your business online is a big step and without the right guidance, it can be a very frustrating experience. It's important to know a few things before you start deciding what you do and don't need on your website. In this article we will explain and go over the important questions to ask for your first website.

Who are we trying to reach?
Is your demographic mostly local or worldwide. You should decide how far reaching you want your website to be and what service or use it has to people. This will make it a lot easier to market your website.

How to be Found Online

Merely existing online is often not enough. To get the most out of your website, it needs to be found. Being found is the most important part of marketing online. It can be as simple as showing up in google and as complicated as targeting specific online communities. Links, networking, ads and search engine results will all prove to be important when marketing online.

The most basic and easiest way to be sure you are found is SEO. SEO stands for Search Engine Optomization. There are a certain set of guidelines to use when you are building your website to be sure that it is search engine compatible. When we build your $1000 Dollar Website you can rest assured that it has been built to the guidelines of companies like Google, MSN, and Yahoo. We will make sure that your meta information reflects your business and that your search results are in the right area.

8 Ways to Market Better Online

1. Have online representation

Online representation is by far the most important step in online marketing. It no longer has to cost a fortune to set up a website. Having an online presence can be as subtle as a small website with a few pages about your company and services. An attractive website with your business hours, contact information and services can do wonders for your business. More and more people are using the internet instead of the phone book. Having a website allows you to get a message to these customers. It is likely that most of your competitors already have websites.

2. Engage your customers

In order to take your online presence to the next level you need to engage your customers. Providing company information is a great start but without engaging your customers with special offers, products, and interactive media you will not be able to connect with them.

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