Kevin Crosson - Web Developer & Online Marketing Specialist

Your First Online Experience

The internet can be an intimidating place. Getting your business online is a big step and without the right guidance, it can be a very frustrating experience. It's important to know a few things before you start deciding what you do and don't need on your website. In this article we will explain and go over the important questions to ask for your first website.

Who are we trying to reach?
Is your demographic mostly local or worldwide. You should decide how far reaching you want your website to be and what service or use it has to people. This will make it a lot easier to market your website.

How often will we update our website?
How often do you plan to update information, add photos, blog and change your website. On the web, Content is King. The more unique and relevant content your website has, the higher you will rank in search engines. A website that is updated often with useful information will get more visitors overall and have a higher retention rate.

What is the right message to convey to our visitors?
What specific information do we need to provide our visitors with. The information on your website should be relevant and useful to the visitor; whether it is your business hours and contact information or a complete How-to guide.

Should we wait or should we act now?
It's often hard for businesses to take their first step towards a website. Your final online vision may not even be attainable for a couple of years. The earlier you start building your web presence the better.

It's always a good idea to get online as soon as possible. If you are considering holding off on a website, here are some great reasons to act now.

1. Domain Names

Thousands of domain names are sold daily. If you are lucky enough to still have your businessname.com you should grab it right away.

2. Web reputation and search engine rank

Search engines rankings take time. Google and other search engines use a "spyder" that crawls the internet indexing pages. It's not as easy as just submitting your site to google. The longer you have a website online the better search engines will rank it. Relevant content, a properly designed site and advertising can help this tremendously. However, even if you just have a small amount of information on your website, Google will have you already ranked.

3. Possible loss of customers

Customers searching for your company or a related service or product could be lost to competition.

Having a website does not need to be the headache it can seem like. We can help you get online fast with a quality website that will help your business.

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